With over 13 years of marketing experience, I have honed my skills in driving growth for ambitious brands through innovative marketing strategies, data-driven insights, and cutting-edge digital solutions.

I’ve worked heavily in the technology space with companies such as IBM, Deutsche Telekom, Meta, TechnologyOne, and RS Group, as well as consumer brands like Nyetimber and Marks & Spencer.

I am committed to high-performing outcomes, as seen in my ability to craft tailored marketing strategies that deliver measurable results. I’m also a strong advocate for combining behavioural science with digital marketing to create impactful, user-centric campaigns and am passionate about sharing my knowledge with the broader marketing community.